Airless pumps, while a novelty in Indian skin care market, are more common in advanced markets, especially for high-end products. Their key benefits are:
They prevent contamination
Airless pumps use a vacuum mechanism that prevents air from entering the container, which stops bacteria, mold, and dirt from entering the product. This maintains skin hygiene and product integrity, ensuring that it remains fresh and effective for a longer period of time. This can be particularly important for people with sensitive skin or those prone to acne.
They reduce waste
Airless pumps are designed to dispense the product from the bottom of the container, which means that almost all of the product can be used. This reduces waste and ensures that customers are able to get every last drop of what they've paid for.
They are more convenient
Airless pumps are easy to use and dispense the product in a controlled manner, which makes them ideal for products that require precise application, such as high-end gels, serums or eye creams.
They protect from oxidation
Airless pumps protect the product from oxidation, which can cause the product to break down and lose its effectiveness over time.
Overall, airless pumps provide a more effective, hygienic, and convenient way to package skin care products, which is why they are becoming increasingly popular in the industry.